EXPLORER

EXPLORER is the laundry detergent for people who ain’t ashamed of their mountains of dirty laundry. It’s for people who are ready to climb it and conquer it.

The concept of this series of packages was originally created in a study workshop where I had to create detergent for a lonely guy. And what lonely guys often do is delay laundry until there are mountains of dirty clothes. Then I realized that it’s a very common issue for a lot of people, not only for lonely guys. Everyone needs a little bit of motivation and positivity in terms of dealing with their daily laundry routine. This was the main idea of the project.

I created four SKUs of packaging for different types of clothes: black, white, colored, and delicate. Every SKU differs from another by clothing texture and color. The caption on the front side says “Detergent for [type of clothing] clothes”. Caption works like marks on different heights of these mountains.