ESTRO Gourmet
ESTRO is a new brand of coffee capsules, the main advantage of which is new technologies that allow you to better preserve the qualities of coffee. It was planned to launch three product lines of different function and different price categories at once, so the main difficulty of the project was to create three lines of packages under a single brand. The main solution is three different types of graphics, stylistically and meaningfully corresponding to the target audience of each of the three diverse product lines.
The first product line, ESTRO Gourmet, is a premium coffee of the rarest varieties. It is aimed at wealthy people who appreciate prestigious coffee. For this line, was chosen a minimalistic solution with a reference to Art Deco, a style that is synonymous with luxury.
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