ESTRO Specialty

ESTRO is a new brand of coffee capsules, the main advantage of which is new technologies that allow you to better preserve the qualities of coffee. It was planned to launch three product lines of different function and different price categories at once, so the main difficulty of the project was to create three lines of packages under a single brand. The main solution is three different types of graphics, stylistically and meaningfully corresponding to the target audience of each of the three diverse product lines.

The second product line, ESTRO Specialty, is a coffee for real coffee experts who understand all the subtleties of taste characteristics and know exactly which region and what kind of coffee processing they need. A solution for this line of product is in the form of a colorful table that shows the main characteristics of each type of coffee in this product line.