annngals

Москва, Россия

ESTRO is a new brand of coffee capsules, the main advantage of which is new technologies that allow you to better preserve the qualities of coffee. It was planned to launch three product lines of different function and different price categories at once, so the main difficulty of the project was to create three lines of packages under a single brand. The main solution is three different types of graphics, stylistically and meaningfully corresponding to the target audience of each of the three diverse product lines.

The third product line, ESTRO Health, is a coffee with various healthy functions and ingredients, aimed at people who want to turn coffee consumption into a healthy habit. The solution for this line was the background graphics of various shapes, associatively referring to healthy function of each product in the line.​​​​​​​

 

annngals

Москва, Россия
Credits:
Curator: Leonid Slavin
3D-visualisation: Pavel Gubin
Packaging curator: Yevgeniy Razumov
Brand positioning curator: Jane Butyrina
School:
HSE Art & Design School