eff juice

Bubbly effervescent Orange Juice? The brief was to take the new taste offering of carbonated orange juice and create a totally new world, emphasising that the product is full of bubbly orange flavour.

With a product focused led execution, the solution was always in its description. Bubbly juice for effervescent bubbly people. Underpinned with strong orange semiotics, eff is perfect for a standalone drink or as a bar mixer. Eff it up!