Newton’s Farmhouse Cider

There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold onto the traditional values and emotions that are associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.

Curator’s Insight: The illustrations of the wildlife are a clever way to evoke the rural and authentic feel of the product, while also giving it a touch of personality and whimsy. The labels have a minimalist and elegant style that contrasts nicely with the rustic and cozy mood of the cider.