Hell Energy

HELL ENERGY – PACKAGING

Diverging from the previous design, we’ve decided to pursue a more minimal and message-oriented approach, embracing a clean aesthetic. The success of the design is directly proportional to its level of minimalism. To exemplify this in the simplest terms, amidst competitors, our product will stand out more, drawing attention with a clean appearance. The key element accentuating the design is the choice of illustration. Opting for a darkness mind, like hell (naming), we aimed for a visual that is not only simple but also carries a profound message.

To maintain a light and uncluttered design, we strived to keep the typography minimal and straightforward. The circles at the back of the text are symmetrically placed, symbolizing unity, convergence, and the harmonious blending of two distinct worlds. In terms of color, we opted for two different tones: dark gray and off-white. These two colors were adapted to represent two different beverage variants.

One of the most distinctive features of the design is the product’s 360-degree packaging. This technique provides us with unique advantages in a minimalistic design. By utilizing three different directions on the shelf, we have the opportunity to elevate our brand prominence. This strategic use of a 360-degree packaging design allows us to showcase our brand from multiple angles, creating a compelling visual impact.