Mak Aroma

Introduction of Project

We are required to innovate solutions for Peranakan Kitchen’s premium-quality cooking spice blends/paste packaging gift set. The Target Audience is working mothers and young executives who crave delicious authentic Peranakan meals that are quick and easy to prepare after work. Income ranges
from middle to higher income brackets. Age group between 21 – 50 years old.

Brand Positioning

Spice up your meals the Peranakan way!

Concept

Peranakan’s architectural structure is highly distinctive. So, in the exterior half of my packaging design, I’d like to have a Peranakan-style building with three stories, with the three various flavors pasted within. In addition, I included some illustrations of a Nyonya lady named Mak Aroma creating Peranakan spice paste to show the taste of home on the containers. I also experiment with CMYK color for the entire box.