Antonia Skaraki

Athens, Greece

Faris is an extra virgin olive oil originating from Messinia, Greece, a place where olive trees have stood for millennia and olive oil is more than a commodity; it’s an ancient good passed down through generations.

The design narrative extends beyond the logo. Every packaging element tells a story of craftsmanship and authenticity. From bottle shapes to intricate label details, each aspect evokes tradition and sophistication. The Marasca and Dorica bottles feature labels inspired by Messinia’s landscapes, bridging past and future. Lines on the labels resemble Messinian fields, Mount Taygetos, olive oil’s flow, ancient farmers’ robes, and sea waves, with gold symbolizing the sun and premium quality. The fonts evoke elegance and refinement.

Each design element celebrates the product, its creator, and the people of Messinia. The visual language encapsulates Faris Olive Oil’s essence – a product that transcends borders and speaks to the soul.

 

Antonia Skaraki

Athens, Greece
Credits:
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Client:
Agrexpo