POYYSOA Chocolate

POTTSOA Chocolate has dedicated years to exploring the essence of Swiss chocolate, skillfully blending Swiss-grown, eco-friendly cocoa beans with innovative new flavors. As the brand’s first venture into the Asian market, China represents a pivotal space for continued product innovation and growth.

The packaging design centers around the triangle, a symbolic core element. From the logo to the product and packaging, the triangle serves as the foundation for the design, radiating creativity and cohesion. It embodies the precise, industrial spirit of Switzerland while holding special cultural significance in China.

To deliver a packaging experience that is both engaging and unconventional, we adopted a unique design style and tone that stand apart from market norms. The packaging’s side panel features a raised Braille circle, a thoughtful addition to promote social responsibility and inclusivity.