Fê Bia Packaging & Visual Identity

Fê Bia Packaging & Visual Identity

Brand Story:

Proud to be a craft beer with a strong Vietnamese tropical climate. FÊ BIA brings to Vietnamese people a line of quality, rich and refreshing beer. FÊ BIA is a rewritten name from the phrase “Phe Bia” in Vietnamese, like a slang. It shows the youthful, uniqueness, and tingling when enjoying the brand’s cool beers.

Logo Concept:

• The FÊ BIA logo is a type of logotype, incorporating elements representing beer into each letter.
• “Ê”: stylized with the “^” symbol of two beer bottles clinking together. This element also helps the overall logo become more Vietnamese
• “B”: the image of a beer bottle is embedded in the negative space in the middle
• “I”: stylized with the “.” symbol of a beer bottle cap
• “A”: the image of a beer bottle is embedded in the negative space in the middle

Visual Identity:

The visual of FÊ BIA is inspired and developed from the elements of beer FÊ BIA has 5 representative elements:

1. Two beer bottles clinking: taken from the “^” sign in the letter “Ê” of the FÊ BIA logo
2. Beer glass: taken from the letter “A” in the FÊ BIA logo when reversed
3. Beer cap: taken from the sign of the letter “I” of the FÊ BIA logo
4. Beer bottle
5. Beer opener

Vietnamese materials:

The shadow of Beer Element FÊ BIA is inspired by Vietnamese marble, a characteristic of Vietnamese architectural culture.

The visual of FÊ BIA is also expressed through diagonal shapes. Expressing the feeling of being drunk and happy after drinking refreshing sips of beer.