Grano – natural healthy oatmeal porridge

Task
Design packaging for GRANO healthy oatmeal porridge with additives for two SKU. The packaging should attract active, health-conscious consumers who value a healthy lifestyle and natural nutrition. The design should convey freshness, naturalness and convenience.

Solution
Packaging design is based on the concept of naturalness, lightness, simplicity and health benefits. It visually communicates the idea of a healthy and quick breakfast.

The packaging design is modern and minimalistic style. The central visual accent is a large, stylized and vivid illustration of a fruit or berry, which harmoniously integrates the product name written in large handwritten and friendly font.

Simple shapes, smooth lines, clear typography and organic elements emphasize the naturalness, freshness and lightness of the product.