LUMI Halo Brightening Serum

Project Title: LUMI Halo Brightening Serum – Packaging Design

Overview: Presenting a conceptual packaging design for LUMI Halo Brightening Serum. The goal was to encapsulate the product’s promise of radiance and clarity through a minimalist yet impactful aesthetic, appealing to a discerning market segment that values efficacy and sophisticated design.

Design Concept: The core idea behind LUMI was to create a visual language that speaks to light, glow, and transparency. The amber glass bottle was chosen to evoke warmth and premium quality, while also offering a hint of the serum’s rich formulation. This warm tone beautifully contrasts with the stark, contemporary black and white branding elements.

Key Design Elements:

Bottle Form: A sleek, cylindrical glass bottle with a matte black dropper cap provides a luxurious and ergonomic user experience. The amber tint adds a protective quality and a sophisticated glow.

Labeling: A clean, rectangular white label allows the LUMI logo to command attention. The typography is modern and sans-serif, communicating a scientific yet approachable feel. “Halo Brightening Serum” is subtly placed, guiding the eye without clutter.

Visual Storytelling (Ribbons): The dynamic white ribbons in the visual asset are not just decorative; they symbolize the serum’s ability to “unveil” or “illuminate” the skin, creating a sense of movement and discovery around the product. They represent the transformative glow that LUMI promises.

Materiality: The choice of glass conveys sustainability and premium quality, aligning with the values of modern skincare consumers.

Brand Message: LUMI’s packaging aims to reflect a brand that is effective, elegant, and trustworthy. It’s designed to stand out on a crowded shelf through its understated confidence and clear commitment to delivering a brightening experience.

Designer Contact: For collaboration inquiries or more details on this project, please feel free to reach out.

Email: contact@bbrcreatives.com

Website: bbrcreatives.com