Niche lemonades VkusVill

Such unusual flavors as rose, lavender and blackcurrant were inspired by non-standard perfume compositions. Therefore, one of the wishes was to seek a metaphor for the label in the niche perfume market.

The packaging concept is based on portraits of important ladies, images borrowed from vintage perfume bottles. The flowers and berries on the labels become real characters with their own characters and habits. We are no longer just looking at lemonade flavors, but elegant ladies with lace umbrellas, exquisite hats and fans.