Alea Iacta Est

Design: Javier Garduño Estudio de Diseño
Location: Spain
Project Type: Produced
Client: Conrado Gajate AOVE
Product Launch Location: Global
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass
Printing Process: Screen Printing

Naming, branding and packaging for Conrado Gajate, Extra Virgin Olive Oil producer from Lumbrales, Salamanca, Spain. This olive oil is called ALEA IACTA EST ( the die is cast) due to a Roman ruins site discovered a few kilometres from the olive grove, where some games of chance and coins from Ancient Rome were found. For the packaging, we painted and screen-printed the bottle to achieve a dice shape, since the correct translation would be “ the dice was cast”. The result is a unique packaging, which is both chic as well as stunning at the same time.