Packaging design for Bodegas Latarce Sweet Red Wine. The label makes a simile with a bee for being the producer of honey, the sweetest natural element.

The label is made up of 2 different papers, the lower one that is all printed in gold stamping and the upper one that is velvet strips that have the letters “sweet wine” playing with a dry blow and stamping, making a very original, elegant and very striking at the same time, following the line of the wines of this winery.

Curator’s Insight: The design is very well thought out and executed. The use of gold stamping on the lower paper gives it a luxurious feel while the velvet strips on the upper paper add texture and depth to the design. The bee simile is also very clever and adds an element of playfulness to the design.