Square Root Soda rebrand

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Square Root Soda
Product Launch Location: United Kingdom
Packaging Contents: Fruit Soda
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

Square Root Soda are famous for their all natural, all fruity seasonal sodas. Their sodaworks bursts with flavour and personality, but it was also bursting at the seams. As Square Root moved facilities to supersize production, they needed a brand to help them supersize their success too, so they partnered with Thirst.

Getting to know the team behind Square Root, Thirst realised that Square Root is soda made with passion, personality and principles: essentially, it’s soda made right. With so much to say about each soda, Thirst bottled all the juicy bits with a playful new brand.

Held together by a confident new word mark, fruit stickers layer to tell the story of each soda. Peel and reveal neck labels add a collectible element to the renewed range, while one liners add some personality to pack. With limitless combinations, Square Root’s fruit stickers can live anywhere, spreading the Soda Made Right message to the masses.

What’s Unique?
Peel and reveal stickers on the neck label add a hidden collectable element to the range and continue the connection with the fruit sticker inspiration