DIVE Chocolate

Design: Gracy Liu
Project Type: Student Project
School: Savannah College of Art and Design
Course: Master of Arts, Advertising
Tutor: Gauri Misra-Deshpande
Location: Atlanta, USA
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, foil stamping

This package design project was to create a series of 3 chocolate bars as a leave-behind for job interviews to promote myself as a potential employee.

The name DIVE is from the idea of “Don’t be afraid to dive, be afraid that you didn’t try.” It means having the courage to try anything before fearing of failure or difficulties during the process, also representing my can-do attitude of loving to challenge myself and taking risks.

The three chocolate bars are inspired by skydiving, cliff diving, and ocean diving. Using the traditional Chinese style drawing for the clouds and waves represents my background, the watercolors feature my lively and mild personality, and the logo DIVE in a bold typeface with the textures of a brush stroke indicates the spirit of bravery.