YooMoo

Designed by Bulletproof, United Kingdom.

Bulletproof creates new take-home range for fro-yo brand yoomoo

A new take-home range for frozen yogurt brand yoomoo has launched in partnership with R&R Ice Cream, with packaging designed by leading London brand design agency Bulletproof.

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand.

Commenting on the project Joanna Buist, Account Manager, said: “The yoomoo brand has established its roots over the last two years and is now one of the leading frozen yogurt brands in the UK. The recent boom in frozen yogurt retailers has opened the category up to a wider audience creating a huge opportunity for the brand in take-home as well.”

Nina Fortune, Design Director, adds: “The yoomoo brand is all about personality. Our challenge was to ensure that this brand personality was retained in the take-home range whilst creating standout in the freezer cabinet and communicating yoomoo’s low fat, healthier offering.”

The new yoomoo take-home range has been available since April 2012, in a range of 150ml mini pots and 750ml sharing tubs, across retailers nationwide.