Aumi

The product is sold in a jar, for this I wanted to design packaging that is easy to manufacture and disassemble. In the end, I opted for strapping, which should be made without gluing. In the cutouts of the packaging, I hid the shapes that can also be found in the logo to make it more personalized to the brand. I built the graphics from the existing brand elements: collage, colors, typography and illustration style, and created a new character, a ‘mascot’ for the product, that invites the customer. I also designed a sticker on the bottle, as the product does not run out quickly even with regular use, and thus the most important information is not lost even after unpacking. I have placed a shorter usage suggestion on the inside of the strap for those who meet this product for the first time.