Campari Mixx

Designed by BREAK, Italy.
Designer: Alessandro di Bello

Campari is a brand which doesn’t really need a presentation: 150 the years of its history; 190 the countries where it is distributed; one secret recipe, never changed since the foundation.

MARKETING OBJECTIVES
After having set the finest standard of the alcoholic aperitif, Campari decided to produce its first ready to serve. A revolutionary and innovative act that launched the brand on a new, young market.

CREATIVE SOLUTION
BREAK developed the brand identity and packaging design of the new drink. The traditional image was reshaped in a sparkling, colored and bright design, which easily mixed the heritage of an historic firm with the perception of a modern, young target consumer.