Company: Retap
Brand Manager: Jasper Witjes
Project Type: Produced, Commercial Work
Location: Copenhagen, Denmark
Packaging Contents: Water bottle
Packaging Materials: Eco-certified paper

When we developed our newest innovative packaging, we tried to think a bit outside the box. Or actually inside the bottle, to be more precise. We wanted to put more focus on the characteristic shape of the bottle, that is both elegant and creates a good flow when drinking from the bottle. We also wanted to show off that it’s a glass bottle, but still be able to provide some valuable information and attract attention.

The result is the inserts that we now have available. It’s a piece of (eco-friendly!) paper that follows the shape of the bottle and resembles the flow of water when filling the bottle.

The front of the insert is clean and simple to emphasize our dedication to the Danish Design principles: simple and functional. There’s more information on the back to present some of the most important features of the Retap Bottle, for example: strong borosilicate glass, non-toxic / BPA free and dishwasher safe.

We also made an important step in the right direction, making the insert fully ‘carbon neutral’-printed on Nordic eco-certified paper. Read more about what this entails in our ecoprint section.

The attentive customer will notice that, through the bottom of the bottle, the insert shows that our Retap Bottles are made in Europe and designed in Denmark.

We hope it sparks the curiosity of customers that are ready to improve the way they drink water!

What’s Unique?
It’s a packaging inside the actual product to emphasize the qualities of the product with beautiful shape and strong borosilicate glass and the shape resembles the flow of water in the bottle.