eyes cream

Creative Agency: Korefe
ECD: Sascha Hanke
Head of Design: Alan von Lützau
CD: Tim Esser
Project Manager: Andre Martens
Art: Stella Daumenlang
Producer: Lore Glander
RZ: Sebastian Arends / Wibke Çoksezen
Art Buying: Alice Feja
Photographer: Dirk Weyer
Project Type: Produced, Commercial Work
Client: T.D.G Vertriebs GmbH & Co KG
Location: Hamburg, Germany
Packaging Contents: Concealer
Packaging Substrate / Materials: Paper
Printing Process: Offset

eyes cream is the first concealer that actively improves the appearance of the skin. It is stored in the fridge – not the bathroom. It cools as it is applied, causing the pores to close and the skin to look and feel smoother. This remarkable innovation is communicated by its iconic packaging, inspired by classic American ice cream tubs, and the five flavours covering the most common skin problems.