kevpineda

Medellín, Antioquia, Colombia

Brand identity, illustration and packaging design for La Flower, a small coffee roaster brand in Caldas, Colombia. “The art of coffee roasting”, was a clear concept represented by artistic, poetic and colorful visuals. I wanted a really modern packaging design, without losing the handmade aspect of it. So I decided to craft flower designs silhouettes, filled with artistic textures inspired by different art movements, that will later represent each coffee flavor for the brand. “Tradicional”, “Moderno”, and “Misterioso”, 3 coffee variations. Each color scheme, brushes, and techniques for the illustration were key factor to represent unique flavors for each product.