Today Coffee

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Designed by Mara Rodríguez, Spain.

With this project, we have tried to differ from other similar products, as most of the design uses similar elements on their design and can be confused.

We gave a dynamic and casual feeling to the pack in order to attract young people, or people that like to live life and be in motion the whole time (that’s why they consume coffee)

In order not to lose the traditional feeling typical of coffee product, we include the stamp and ribbon for text and logo. Color and composition give us a reliable sensation.

We also use different colors to make the distinction between one product and the others, but always brownish tones.