SillyBilly – Rice Snacks

Mara Rodríguez Design

Gijón, Asturias, España

Design: Mara Rodríguez – Design
Location: Spain
Project Type: Produced
Client: SillyBilly
Product Launch Location: Spain
Packaging Contents: Rice Snacks
Packaging Substrate / Materials: Plastic

Packaging design for SillyBilly, a Spanish healthy brand snacks for children.

We create a design that conveys both the fun and groundbreaking part of the brand, as the most nutritional part since we must attract the attention of parents at the time of purchase.

As main element, we play with the triangular shape of the product and turn it into different natural settings where children can have fun and be themselves. On those landscape we introduce the principal character of the brand with represents the kids spirit.

We combine this with organic and rounded shapes which helps to transmit an ecologic aspect and we also use bright and saturated colors for the background in order to be really visible on supermarkets.