Design: Mara Rodríguez – Design
Project Type: Produced
Client: Mix & Twist
Product Launch Location: Europe
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic
Branding and Packaging Design for Mix&Twist, a brand of natural juices without additives or artificial that is characterized by the original mixture of its main ingredients.
We create a striking and differentiating design, based on the main consumer: teenagers that are looking for a healthy but fancy product. That’s why we create illustrations of different body teenage characters, so when they drink the juices they become part of your body.
For the logo we use a more sober style that brings confidence and seriousness to the design, representing the healthiest part of Mix & Twist. A design that will undoubtedly draw the attention on the supermarkets by breaking with the juice sector standards.