Mara Rodríguez Design

Gijón, Asturias, España

Agency: Mara Rodríguez – Design
Project Type: Produced
Location: Spain
Client: Naturwelle
Packaging Contents: Snacks
Packaging Substrate / Material: Cardboard
Product launch location: Global

New packaging design for Naturwelle, a Swiss convenient snacks brand.

With this design, we want to focus on our main target: urban adults that take care of their health and like to try new flavours.

As Naturwelle products are different from other snacks we want to transmit this new flavours with a clean but stunning design, using ethnic patterns and striped prints with neutral colours which style really differ from other snack products. Also as there is some really exotic product, we want to show them to the consumers with a big window, and we use the leaf logo shape which transmit the natural character of the products.

A minimalist but different design that will not go unnoticed.