West Australian dairy company, Brownes tasked us with a redesign of their 33 yoghurt SKUs to launch in conjunction with new, natural formulations.
The ‘flavour cow’ heroes farm freshness in a modern way and houses fruit, flavours and illustrations to cue realness and taste. Hand-written fonts and doodles communicate authenticity.
To add fun, the cows were given their own names – like Beryl, Daisy and Doris. The reverse of each label houses fun facts and activities, encouraging engagement in the core demographic – young families.
Brownes reported an increase in sales of an amazing 38% in the month following the launch of the new design.