Tooth & Nail Reserves

Makers & Allies

1147 Marsh St, San Luis Obispo, CA 93401, USA

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Rabble Wine Co.
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule

“When life itself seems lunatic, who knows where madness lies?” – Don Quixote

Based upon the books by Miguel de Cervantes, our story follows the adventures of a nameless hidalgo who reads so many chivalric romances that he loses his sanity and sets out to revive chivalry, undo wrongs, and bring justice to the world under the name Don Quixote. Engravings by Gustav Doré set the stage for our adventure but are constantly interrupted by the bright drips of color encroaching into the frame. Like the story of Don Quixote, the package represents taking the road less traveled, overcoming obstacles, and doing things your own way, even if the world thinks you’re a little crazy.