Makers & Allies

1147 Marsh St, San Luis Obispo, CA 93401, USA

Featuring hand-touched details (no pun intended) reminiscent of owner and winemaker Grant Kirkpatrick’s affinity for the natural structure of a vineyard, the packaging for William Robert Wines is both understated and nuanced.

The star is the illustrated Split Rock estate vineyard, elegantly weaving up a hilltop to the base of the Kirkpatrick family home. The illustration is enhanced with a sculpted emboss and pearlescent foil, which creates both depth and texture in the finished label. Each individual wine receives a secondary foil color, matched to the wax dollop at the top of the cork, which keeps the focus on the consistent illustration but adds a custom touch to each wine in this elegant lineup.