AIDA Pioneer

Минск, Беларусь

Creative Agency: AIDA PIONEER Branding & Creative
Designer Irina Dubyago
Project Type: Produced, Commercial Work
Client: Minskhlebprom
Location: Minsk, Belarus
Packaging Contents: Crackers
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The concept is based on the shape of the product itself. The transparent part of the package follows the cracker, which becomes a central element of the fairy story. The effect of animated stories for every taste is reinforced by bright and active colors.