Danone is a world-leading manufacturer of dairy products. Our task was to develop the packaging design for a new Greek yogurt. We had to balance between the authenticity of Greece and the contemporary design expectations of the consumers.
The design is based on white color and fine lines. This is how we reflected the essence of the product: natural, light and healthy yogurt made with the use of state-of-the-art technology. The simplicity and minimalism allowed us to create a fresh design that meets all the current trends. We increased the area of the food zone and developed hyper-realistic “tasty” illustrations which became the key element of the concept. Through them, we added vibrant colors to the design, as well as highlighted the naturality of ingredients. It was important to reflect the origin of the product in the logo, so we used the characteristic Greek font but made it more modern and lighter. The decision to enlarge and place the logo in the center made it possible to achieve the desired “Greek mood” without burdening the design with unnecessary elements.