Jungle Brewery

Creative Agency: AIDA PIONEER Branding & Creative
Art direction & Design: Victor Sevryukov
Photo & Pyrotechnics: Gregory Livshits
Video: Andrey Levkovich, Alexander Debaluk
Project Type: Produced, Commercial Work
Client: Jungle Brewery
Location: Belarus, Minsk
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset printing

JUNGLE BREWERY is a craft brewery, producing a special beer that really kicks because of its density and strength. Brewers call it “explosive”. This unique characteristic of the product formed the basis for the visual idea of the brand.

The logo is a stylized grenade-hop. The bottle cap has a grenade like checks over which the seal is glued. We also decided to create the label in a special way. For each type of beer we picked up unique color palette, which reflects its characteristics – taste, strength, density and also reveals its nature and name. Then we exploded real paint in a special container, and the picture received on paper was photographed and transferred to the label. This allowed us to materially convey the explosive nature of the brand in its appearance.

What’s Unique?
For each type of beer we picked up unique color palette, which reflects its characteristics – taste, strength, density and also reveals its nature and name. Then we exploded real paint in a special container, and the picture received on paper was photographed and transferred to the label. This allowed us to materially convey the explosive nature of the brand in its appearance.