Creative Agency: Cocoon Prague
Project Type: Produced, Commercial Work
Client: Šaldorfské sklepy (viticulture)
Location: Prague, Czech republic
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Offset, Hot Foil
The Kravák wine project is unique in nature because it combines four wineries that lie below the Kraví hora (Cow Mountain) in the neighboring wine region near Znojmo. The Šaldorfské sklepy winery gave us substantial creative freedom aside from maintaining the name of the wine (Kravák) and the symbol of a cow.
Cocoon organized an internal competition which was attended by 10 different design proposals. This is the winning project – a minimalist label. The elements are a color combination of black and copper, which adds a touch of earthiness. A shiny effect is created by metallic foil stamped onto the label.
We pinpointed the particular environment of Cow Mountain, which we brought to the label with the use of simple lines. They represent the topographic layers of the soil under which hides plenty of intricate corridors and wine cellars.