Watermark Design

Charlottesville, VA, USA

Creative Agency: Watermark Design
Graphic Designer: Jena Thielges
Project Type: Produced, Commercial Work
Client: Jake Busching Wines
Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper Label
Printing Process: Pressure Sensitive Label

Jake Busching Wines believes in soil-to-bottle wine growing and has brought that focus to bear in his first releases, a small lot Viognier and Cabernet Franc.

Like wine dripping down the barrel during pressing, the texture across the label draws you in without distracting with type. The finest details were captured and reproduced beautifully, creating the illusion of coarseness.

The dramatic back label, dripping in detail, used a rough-edged custom die to follow the wine’s path down the bottle. The text is limited to only the most essential details. Everything is crafted with intent, like the wine itself.

What’s Unique?
Unlike most wine labels, there is no text on the front of this label. Leading the trend toward minimalism, this label focuses on the design and the wine, and saves the details for the back, it’s simplicity making it stand out on-shelf.