Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Location: Minsk, Belarus
Packaging Contents: Organic cosmetics
Packaging Substrate / Materials: Aluminium
Printing Process: Printing
Clean design for organic and eco-friendly Pari Satiss cosmetics.
Fabula Branding has developed a logo and a package design for natural and exclusive cosmetics line by exclusive Pari Satiss from BeOrganic.by. A stylish abstract pattern, a clear and concise brand-zone, a Latin for name build-up, development of the high-end status and the USP (unique selling proposition) – all these elements work to create an image of a modern European product. The natural and plant-like background emphasize the organic nature of the ingredients. The dots and drops in the logo create additional associations with oils and floral waters. The original colors (bright, contrasting, yet harmonious and complementary of each other) attract attention, neatly highlight the product on the shelf and emphasize its exclusivity.