White North Pole

Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Ingman Ice Cream LLC
Location: Minsk, Belarus
Packaging Contents: Ice-cream
Packaging Substrate / Materials: Plastic
Printing Process: Printing

Fabula Branding developed the packaging and logo of the “White North Pole” ice cream for Ingman Ice Cream LLC. The dominant stylistic feature of the new design is a bright contrast pattern using the snowflake symbol, which also resembles the details of the national Belarusian ornament. Not only does this design presentation makes trademark more intimate and identifiable for Belarusians but also increases the brand recognition by causing associations with snow, ice, the north. The snow pattern supports the “White North Pole” name and helps to quickly identify the new product by the consumer. The success of the project can be further demonstrated by the fact that the brand logo and “White North Pole” trademark expanded their influence outside the ice cream packaging and became a part of the identity for recently opened Minsk Museum of Ice Cream.