SUMAQ – Maycas del Limarí

Creative Agency: Dizen
Client: Maycas del Limarí
Location: Argentina
Project Type: Commercial Work

Maycas del Limarí called the studio to redesign SUMAQ Reserva with the intention of repositioning the product and regain a part of the market that it started to lose.

The goal was to raise the perception of quality, to highlight more on the shelf without losing the premium look. We should also improve the reading of the label.

The INCA past of the Valle del Limarí makes it a magical land, loaded with special mystic that inspires to all the line of MAYCAS wines. Through the illustration we represent the different elements that make the terroir so special: sea breezes, mineral soils and marked terraces.