Designer: George Probonas
Photographer: George Drakopoulos
Food Stylist: Tina Webb
Project Type: Produced, Commercial Work
Client: Barba Stathis SA
Location: Athens, Greece
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Barba Stathis, the undisputed leader in the Greek frozen vegetable sector needed a packaging design for a strategically important new line of pureed vegetables, the first such product in the market.
The design I developed focused on communicating the 100% pure vegetable nature of the product, which was essential for establishing what the product is all about. Strong graphic language was used to attract the consumer’s eye in a confident and honest manner. Finally the frozen pellets were used alongside the natural vegetables to further emphasize the purity of the new product and manage consumer expectations.