Design: George Probonas
Project Type: Produced, Commercial Work
Client: ÉSOPHY Chocolates
Location: Athens, Greece
Packaging Contents: Chocolates
Packaging Substrate / Materials: Paper
Printing Process: Offset printing
ÉSOPHY encapsulates the sweet vision of two Greek professional chocolatiers and chocolate lovers; to create delicious pieces by hand, while guaranteeing the ethical aspect in raw materials use.
The same ideals were applied in the creation of their visual identity. In an effort to bring forward the human element, all the illustrations express a sketchy handmade vibe, while paying tribute to the freshness of the ingredients and the sophisticated recipes of the brand. The cocoa nib, portrayed as a flowy single-lined drawing, possesses a central spot in the visual identity of the brand and is incorporated in all the different products packaging. The subtle presence of Mediterranean tradition and modern color codes compose the desired sweet spot that conveys freshness, top quality and flavor.
The illustration approach of the cocoa tree as a key visual of the brand and the Mediterranean herbs and nuts in combination with the design of the logo and the brand identity.