Package Designer: Tamiris Lima
3D Illustrator: Kalil Macedo Creative Studio
Project Type: Produced, Commercial Work
Client: Farmaervas – Tracta
Location: Brazil
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Silicone
Printing Process: Silkscreen

Farmaervas is a pioneer in the development of natural products, present in the market since 1940. It began its activities with the planning and manipulation of herbs, elaborating products for natural medicine, phytotherapy and phytocosmetics. Reference in the market or Jaborandi shampoo for hair strengthening. It owns the Tracta brand, a reference in the cosmetics market with a line of makeup and dermocosmetic facial treatment.

The initial challenge of the project was to create a product that stood out visually at the points of sale, but at the same time did not mischaracterise the brand, known for the quality of products and the best cost-benefit. Since Tracta had already conquered the female audience with the quality of its Matte Base and Liquid Lipstick and conquered much of the market with the Mascara of Eyelashes of the line Glamor, the Extreme Line comes to reinforce and to emphasise the products of the segment, and is already sales success since its launch in late 2017.

What’s Unique?
The packaging is made of polystyrene with a gloss finish, imprinted in silkscreen on the body of the packaging and the exclusive print on the lid. Each has a brush with silicone bristles that provide different effects. The balance between black with colorful punctual details, convey the contemporary and sophisticated side of the Tracta line.