Creative Agency: Brandimage Shanghai
Managing Director: Gary Yip
Creative Director: Mark Kurkonis
Account Supervision: Cherry Yeung
Project Type: Produced, Commercial Work
Client: Sirio Pharma
Location: Shanghai, China
Packaging Contents: Health Supplement
In recent years, the China market is increasingly health conscious, but up until now, good health is always a farfetched ideal for consumers. Trying to “be healthy” require sacrifices— taste for efficacy, joy for professionalism. The supplement sector in China reflects this—by using medicinal drugs as a benchmark, supplements end up looking like them. WeWow wants to change this.
At the intersection of health and lifestyle, WeWow manufactures gummy candy that is both nutritious and delicious. To make health accessible, fun, and desirable, our design sought inspiration from lifestyle and food instead of the health supplement category.
The design centers around the concept of “Joyful Vitality,” highlighting not only the functional efficacy of the product, but the emotional benefit as well. Bright colors and the radiant sunburst communicate energy, optimism, and vibrancy—the emotional benefits of good health. At the same time, large functional icons clarify the product’s functional benefits, helping consumers navigate to the right product.
By creating a similarly fun and delicious design as the product itself, WeWow enables nutrition as an attainable goal and something to look forward to, helping millions live healthier every single day.
It was identified as a brand new segment without similar players and products in the market. Whilst there are some imported brands selling via e-commerce, there is no clear market leader covering a similar portfolio under one master brand.