Big Tree Farms Rebrand

Creative Agency: BexBrands
Project Type: Produced, Commercial Work
Client: Big Tree Farms
Location: Bali, Indonesia
Packaging Contents: Coconut Sugar & Aminos
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography, Offset

The existing Big Tree Farms packaging lacked clear communications on the logistics of the product, as well as expressing more about what makes their product line better and talks about the company behind the product line.

Our assignment was to clarify & improve the “what is it?” communications and tell a better story about the brand & product differentiators.

What’s Unique?
By creating vibrant, textural stripes, we communicate the authenticity of the brand — a more compassionate and purposeful understanding of the people, processes and products Big Tree Farms creates. The creamy background color articulates the flavors of coconut sugar and creates an easy backdrop for clear communications to live on. Using colors along with a variety of font sizes & weights aids in creating a clear path for the consumer to better understand the product, uses & differentiators.