GAME ON Perfumed Deodorant

Creative Agency: Sol Benito
Project Type: Produced, Commercial Work
Client: Ally Cosmo Care
Location: Mumbai, India
Packaging Contents: Deodorant
Packaging Substrate / Materials: Aluminium Can

The brief highlighted the need to create 4 deodorant Designs with brand name GAME ON that expresses Style, Persona and Boldness for men and woman meant for Indian Market.

Strategy:
As a part of design strategy we played with strong colour palette and Bold Graphics with suggestive variant name Like STUD & DUDE for Man and HOT & SEDUCE for Woman

Here the very idea was to unleash the characteristic of masculine and feminine persona which is every individual would love to identify with

Thus the job scope was to find an ultimate object of man’s and woman’s identity that symbolises Style, Persona and Boldness in very captivating manner

Anatomy of Product:
Aluminium Can: High gloss black can with graphics

PP Cap: Simple Cylindrical slanted cap with Colour moulded plate with Brand logo embossed