Growcery

Design: Akkshit Khattar & Pierre Littaye
Project Type: Student Project
School: Strate School Of Design
Course: Branding & Packaging
Tutor: Paul VICKERS
Location: Paris, France
Packaging Contents: Organic Food
Packaging Substrate / Materials: Cardboard, Biodegradable Plastic

Our objective was to create and design an innovative, quality brand identity and packaging design for a new range of organic food products. The story of our brand is like the cycle of life, it never stops.

Our aim is to recreate the connection that people have lost with their food by getting the culture of home grown food back to the urban households without the hassle of buying pot, soil, seed..etc

Our idea is to create a packaging for organic food which contains dehydrated soil and seeds inside so once the pack is empty, you only have to water the pack and within a month you have a herb growing.