Design: Fabula Branding
Project Type: Produced, Commercial Work
Client: Rusagro Group of Companies
Location: Minsk, Belarus
Packaging Contents: Margarine, Oil
Packaging Substrate / Materials: Paper, Plastic Bottle
Rusagro Group of Companies had the trademark of Shedroe Leto (Rich Summer) range of margarine and sunflower oil redesigned in order to give the products a modern look while preserving brand awareness and continuity.
The new packing solution by Fabula Branding is based on colour combination and informational pithiness. We’ve developed a clear and convenient design based on a combination of classic category-related colours. They are also used in the differentiation system within the product range. Checkered patterns tell the story of home cooking, and a topical photo in the overall laconic design style sets out the emotional tone of the solution.