Branding & Packaging design Teangle, a lovely Canadian matcha brand.
Matcha tea has its origin in the Japanese tea ceremony and it is a high quality product with antioxidant properties for our body and mind. That’s why in our design, we based on the Japanese and yoga culture, trying to connect with our target that cares about their health, not only physical but also mental.
We use as a main element the Mandala, a symbolic diagram that in Buddhism represents the evolution of the universe with respect to a central point. We play with the intensity of a single color for each of the references: Ginger & Lemongrass, Chai, Ceremonial and Cooking Matcha. For the Cooking one, as it is a product used only for cooking, we made a small variation in the Mandala using for its creation typical pastry items, thus making the product more identifying.
For the elaboration of the logo, we use a sans serif typeface, bringing simplicity and delicacy to the logo. As a distinctive element, we create a triangle that symbolizes the lotus position characteristic of Yoga and shows directly the meaning of the brand (Tea + Triangle) and its main values: balance, spirituality and health.