Agency: Watermark Design
Senior Designer: Jena Thielges
Project Type: Produced, Commercial Work
Client: Tarongino USA
Location: Charlottesville, Virginia
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminum
Tarongino is a fun, fresh, sparkling canned wine made from 100% organic oranges. The oranges are picked from the Mencheta family’s fifth generation orchards and is crafted in Valencia, Spain. Challenged with introducing this unique wine to the United States, we wanted to be sure the packaging reflected both the taste of the wine, as well as the feeling of being in the Mediterranean. The Tarongino package design evokes the azure seas, the oranges and pinks of the fruit, and the warm sunsets together into a can that easily travels for leisurely picnics, brunches, pool days and happy hours.