Creative Direction/ Designer: Nguyen Cong Tung
Designer: Nguyen Xuan Quang
Illustrator/Designer: Nguyen Duy Duc
Project Type: Concept
Location: Hanoi, Vietnam
Packaging Contents: Vietnamese Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Foil stamping
SachsTea brand was developed in the honor of all artisans in traditional handicraft villages nationwide in general, as well as tea growing artisans in particular. The ambition of SachsTea is to initiate a community in order to share tea drinking habits and advertise Vietnamese tea to all over the world.
The inspiration of Brandex is from Vietnamese traditional cultural values, which were used as ingredients for the designs of SachsTea. From the Logo with typical geometric lines to the royal motifs applied in brand identity and typical features of Hang Trong and Dong Ho folk paintings on the package, all of them were created with consistency to deliver the typical features of Vietnamese culture in general and Vietnamese tea culture in particular.
Inspired by Dong Ho and Hang Trong folk paintings, with the lines and specialized style from folk paintings to convey and evoke the Vietnamese cultural values. Brandex developed the package system based on recommended images using similar designing skills so that all the packages of SachsTea will be consistent and systematic.